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Scout drives seafood demand through online and in-store | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in March
By Christopher Lombardo

TikTok is helping challenger premium seafood brand Scout net new fans. With millions of the platform’s users engaging with “#tinnedfish,” Scout is now devoting the bulk of its social presence to the platform as it supports its expansion into Canadian Whole Foods stores.

http://strategyonline.ca/2023/03/01/scout-marries-social-and-instore-to-drive-premium-seafood-demand/
 

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